Recently after having a tutorial with Jo and Danielle Ive really discovered where I want this project to go, and where it can lead me to.
Wanting to do Fashion Marketing at university, I didn’t quite know where to take my work. However now I am full with new and exciting ideas.
I plan to take my work into a more digital pathway, incorporating Visual Communication with the help of Jo, yet keeping to my Fashion & Textile roots with Danielle.
I plan to still do a Fashion collection, however it will be slightly different, in which I will incorporate…
- Photoshoots
- Magazine like articles
- Marketing stratagies
- Branding
- Incorporating a theme
- Look Books
- Mood Boards
- Advertising
- Promotion
I plan to create a plain fashion collection, with a simple shape pattern however really letting my work come alive in the photoshoots by projecting my digital work onto the models & Garments.
Mood Boards are also a big aspect. They help to portray a theme (My theme: Turkey/Turkish Culture) and convey the Visual Communication, in the real world to potential buyers etc.
Up against my photoshoots and garments, creating Look Books and Mood Boards etc, I need to set out my work like it is a real marketing scheme, for example adding Magazine ‘like’ articles.
